When JoAnn approached ABM, Vertical Estate Planning didn’t even exist yet. After partnering with Blake, the two had a vision to help families gain control of their estate plans. After designing their logo and building their website, it was time to start getting people attending their seminars. Social ads are a perfect method for this, and they quickly began seeing their seminar attendance grow, allowing them to help more families set themselves up for a preferred future. Since signing on with ABM in 2022, Vertical Estate Planning has continued to rapidly grow their customer base, brought in more staff, and have expanded from 1 location to 3.
When JoAnn approached ABM, Vertical Estate Planning didn’t even exist yet. After partnering with Blake, the two had a vision to help families gain control of their estate plans. After designing their logo and building their website, it was time to start getting people attending their seminars. Social ads are a perfect method for this, and they quickly began seeing their seminar attendance grow, allowing them to help more families set themselves up for a preferred future. Since signing on with ABM in 2022, Vertical Estate Planning has continued to rapidly grow their customer base, brought in more staff, and have expanded from 1 location to 3.
Find new customers and keep engaging those considering. Paid social ads (PPC) are an extremely effective method of targeting and converting customers that are either likely interested or that have expressed interest in your service or product. Utilizing geographic, demographic and interest-based targeting, we can place your business in front of interested buyers over and over again.
Do you sell your service in a particular area or list of areas? We can ensure your business is being featured in the set area(s) that make sense for your business. We design, deploy and monitor results to ensure your ads are optimized to target the right people in the right place.
If you sell a service that targets a particular interest-base, we can make sure your ads show up over and over again to that buyer. For example, let’s say you own golf merchandise business, you want to make sure your ads are showing up to those that hit the links often.
Does your company specifically sell to a certain demographic? For example, if you own a women’s clothing boutique, you want to make sure your Valentine’s Day ads are targeted at men that are in the marketing for their special someone. Or, if you sell a very high end service, we can ensure your ad spend is used toward people that can likely afford to take action.
When you become an ABM client, our team will develop buyer personas that will help dial in who your ideal customer is. When deploying PPC ads, we will use this persona information to specifically target the person and people that match this persona. When first deploying ads, we will implement A/B testing processes that will measure the success of the media used, copy written, call to action (CTA) and more. Once we have collected data and measured the viability of the utilized ad-types, we will devote more budget and implement similar ad sets to ensure your business is showing up several times throughout a user’s social media experience. By leverage several ads and ad sets within a campaign, we can optimize the success of a campaign while ensuring your ad spend is as efficient as possible.
No. When you are quoted support from ABM, your ad budget will always be separated from any service fees to us. We do this to ensure we are operating with the utmost transparency for how and when your money is being spent. Your ads will be charged directly to your method of payment, and you will always know exactly what is being spent where.
Yes. ABM never publishes any content without explicit written approval. You will receive a link showing all ads and ad sets, and each of their display types, so that you can review and approve any and all versions of an ad.
Likely yes. We intend to start your budget conservatively so that we can ensure your ads are optimized and ready for more budget support. Once we begin to see success in your ads, we may advise increasing the budget so that conversions can increase. Remember – increasing your ad budget means we are start to see conversions that far outweighs your expenditure. If we suggest an increase, it means more of what is working!
Yes. There are cases where paid ads need to be paused either during budget adjustments or in times where ads have performed so well that margin for fulfillment is tight. We can always pause campaigns for whatever reason without other services from ABM being interrupted.
Like any form of advertising, there is assumed risk and potential loss. However, ABM has been successfully running PPC campaigns for over a decade, and we have found tremendous success, particularly on Facebook and Instagram. Through thorough research, testing and optimization, PPC ads have become one of the most viable forms of advertising that our clients utilize. If an ad is ever not performing to our standard, we will turn it off and deploy new ads until the ads in circulation are generating a great return for your business.
We exist to help businesses grow.
