When Heidi approached ABM, America’s Best Windows was just a dream. Having served in the custom window industry for many years under a franchise, they dreamed of one day launching a business that they could fully call their own. ABM had the privilege of helping them make this dream a reality, starting with the branding. Our team helped guide them on format, colors, font choices, and finalized a logo that is perfect for their business. Following the logo’s completion, we also developed a website and designed all new sales and product documents for their brand new business.
When Heidi approached ABM, America’s Best Windows was just a dream. Having served in the custom window industry for many years under a franchise, they dreamed of one day launching a business that they could fully call their own. ABM had the privilege of helping them make this dream a reality, starting with the branding. Our team helped guide them on format, colors, font choices, and finalized a logo that is perfect for their business. Following the logo’s completion, we also developed a website and designed all new sales and product documents for their brand new business.
Before succeeding with marketing, you need a memorable brand strategy. At ABM, we believe that good marketing comes after a great branding strategy has been put in place. Before building a website, launching ads, or implementing any other technique, the brand image needs to be solid. The colors need to be complimentary and memorable, and the font selections need to be consistent across all of your materials.
Whether we are working with a startup or a very established business, our first question is always “do you love your logo?”. If the answer isn’t a strong “yes”, we always start there. Having helped launch more businesses than we can count, we’ve learned that everything is just harder if the logo isn’t just right. When you have great branding, all other marketing present better, and leave a lasting memory to your buyer. If the goal in marketing is establishing trust, being memorable is a key element.
Whether we are working with a startup or a very established business, our first question is always “do you love your logo?”. If the answer isn’t a strong “yes”, we always start there. Having helped launch more businesses than we can count, we’ve learned that everything is just harder if the logo isn’t just right. When you have great branding, all other marketing present better, and leave a lasting memory to your buyer. If the goal in marketing is establishing trust, being memorable is a key element.
At ABM, we make the branding process very easy. We will meet with you and learn all about your vision for the company. We then will go to work performing marketing research to ensure the logo we design is unique to your business and captures the vision and messaging needed to leave a lasting impression with your customer base.
Once we deliver proofs to consider and a final selection is made, we will package all needed file types and color versions for any possible use you could have for your logo files. We will also provide a brand guideline that will lay out the “rules” for all your logo should and should not be used.
All logo packages include an initial release of 2-4 proofs (depending on how many concepts we initially come up with), and then up to 2 revision rounds for no additional cost. 99% of the time, we get very close on the first proof, and finalize the logo package in the 2nd round of proofing.
All of our logo packages include any necessary vector (print) and bitmap (digital) version of the logo in each color version. The file types include .eps, .pdf (vector), .svg, .png, .jpg, and potentially other file types for very specific purposes by request.
The best logos operate by a set of standards that ensures proper use. Our brand guidelines will include primary and complimentary colors swatches, primary and secondary font families, proper and improper color and font usages, and potentially more depending on the specifics of the brand.
Yes! Getting the logos files to you is just the first step in your journey. Whether it be development a website, or fulfilling your print needs, ABM is available as a resource to you all throughout the journey. Click here (link) to see comparable services we offer.
We exist to help businesses grow.
